Energym NorthJAX
As the creative lead for Energym NorthJAX, I’ve overseen the full spectrum of design and digital engagement. This includes building and maintaining the official website, crafting a consistent visual identity across all social media platforms, and managing ongoing content strategy to drive brand awareness and member engagement.
I designed a cohesive line of staff uniforms that align with the gym’s aesthetic and energy, along with print and digital assets such as flyers, business cards, and branded sharables. For special campaigns and events, I’ve developed targeted landing pages and promotional materials that support both member retention and outreach goals.
Dairy Queen
When the owner of multiple Dairy Queen franchises approached me looking for a way to establish a dominant local presence and stand out in a crowded fast-food market, I developed a high-impact fleet branding solution. I designed, printed, and installed a series of eye-catching vehicle wraps, transforming their KIA Souls into mobile billboards that captured attention and reinforced brand recognition throughout the community.
Each wrap was carefully crafted to showcase Dairy Queen’s iconic branding, featuring bold colors, dynamic visuals, and irresistible imagery of fan-favorite menu items. The strategic design ensured maximum visibility whether the vehicles were parked at a store, driving through town, or making deliveries. This mobile marketing campaign created continuous brand exposure, increased customer engagement, and solidified Dairy Queen’s presence in a highly competitive market.
Harrison Racing & Restoration
When the owner of Harrison Racing & Restoration approached me to develop his brand for his classic car restoration company, I provided a comprehensive branding and marketing package that captured the essence of classic muscle cars and the racing spirit. Through strategic design, branding, and web development, I created a bold and timeless logo that set the foundation for the brand’s identity.
To establish a strong and cohesive presence, I designed custom business cards, eye-catching decals, and branded apparel, including shirts that reinforced the company’s image in the automotive community. Additionally, I developed a professional website that not only showcased the company's craftsmanship but also enhanced its visibility and credibility. This complete branding package ensured consistency across all touchpoints, strengthening recognition and engagement within the industry.
Department of State
As part of the Diplomacy Lab Project, a partnership between the U.S. Department of State, the Office of American Spaces, and Florida State College at Jacksonville, I collaborated with a team on a branding initiative to enhance the identity of American Spaces—cultural centers serving as global hubs for diplomacy and learning. While our team worked collectively on the branding strategy, I was solely responsible for designing a bold and engaging logo that reinforced the mission of these spaces while aligning with their global outreach. Together, we developed a modernized brand identity to increase visibility, consistency, and engagement.
The project, titled "American Spaces: Glow Up the Brand Identity of the State Department’s Cultural Centers Abroad – Make This Network Shine," focused on elevating their appeal and fostering community engagement. This experience allowed me to apply my expertise in graphic design, branding, and visual storytelling, contributing to a lasting impact in cultural diplomacy.
Charmed Photography
Charmed Photography sought to establish a strong brand identity that resonated with its target audience. The owner needed a cohesive visual identity, starting with a well-defined logo that reflected the brand’s personality. I designed a modern, elegant logo that aligned with the company’s aesthetic and customer base. From there, I developed a fully branded website that showcased the photographer’s work while maintaining a user-friendly experience.
To ensure brand consistency across all platforms, I designed custom business cards, promotional items, and branded apparel that reinforced the company’s image. These elements worked together to create a polished and professional presence, helping Charmed Photography stand out in a competitive market.